Balenciaga’s Qixi marketing campaign captivates China’s youth
On July 8, Balenciaga unveiled a limited-edition assortment and an evocative marketing campaign to mark this yr’s Qixi Competition, also called Chinese language Valentine’s Day, which falls on August 10.
Shot by famend photographer Wang Yishu in Shanghai, the marketing campaign options {couples} comparable to director Che Che and singer Li Jiage, Fei and Yi Xiangyu, and Jiji and Ai. These duos are seen sporting items from the gathering whereas sharing intimate moments in varied city settings, together with eating places, streets, botanical gardens, and subway stations. The equipment, casually draped and positioned all through the cityscape, exude an effortlessly stylish vibe. Learn extra Jing Every day
Why Get Out and The Purge film studio Blumhouse has began making video video games
Over the previous 15 years, Blumhouse’s low-cost, unique indie horror movies have seen it construct a repute for achievement. Now the studio greatest identified for such films because the Paranormal Exercise franchise and M3gan is seeking to do the identical in video video games.
The Los Angeles-based movie and TV manufacturing firm just lately introduced its first slate of video games, beginning with an homage to Nineties teen horror movies referred to as Concern the Highlight, a third-person, puzzle-solving journey that’s anticipated to come back out in autumn on desktop and consoles. Learn extra South China Morning Submit
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#Balenciagas #Qixi #marketing campaign #captivates #Chinas #youth
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