From Aspect Hustle To $3M Empire: How 21-12 months-Outdated Evangelina Petrakis Constructed Her Jewelry Line By Social Media Presence

We’re at present dwelling in an period the place younger individuals are taking on the entrepreneurial sphere and thriving. Here is successful story of Evangelina Petrakis, a 21-year previous entrepreneur from New York who began her journey when she was simply in her teenagers. Petrakins’ jewelry model ‘EP Jewels’ has gained recognition, reaching $3.1 million in income this 12 months.

Petrakins launched her handmade tie-dye attire model known as ‘E&P the Label’ throughout the pandemic in her storage and bought it on-line when she was 16. She marketed her merchandise by way of Instagram and shipped merchandise globally. However she realized that it restricted her artistic potential because it was a labour-intensive work which made her ultimately shift to jewelry in 2021.

In keeping with a Enterprise Insider report, her jewelry line generated gross sales of $1 million. This was backed by her huge following on social media platforms. She boasts an enormous following of 5,53,000 followers on Instagram, 93,000 on YouTube and 5,54,000 on TikTok.

To make this enterprise fruitful, she labored for 80 hours per week. Her group included two workers and her mom who she refers to as her ‘momager’.

She confronted challenges with bringing in manufacturing companions as they have been initially skeptical about her potential as she was simply an adolescent recent out of highschool.

“However as soon as they noticed my marketing strategy and my regular buyer base, I earned their respect,” she stated.

“I by no means push anybody to purchase something. As a substitute, I merely tag the merchandise in my movies—rings, necklaces, earrings. They’re not seeing adverts; they’re experiencing the merchandise with me,” she was quoted by the Enterprise Insider report.

Her key to having a profitable enterprise at such a younger age is advertising her merchandise in a relatable and natural method. Furthermore, she hosts pop-up occasions in an effort to attach along with her viewers. She additionally added that consistency and posting content material that was each fashionable and related with the viewers helped her increase her social media presence. She posted try-on hauls, ‘prepare with me’ movies and styling ideas.

She highlighted that networking performs a vital position for aspiring entrepreneurs. Her most profitable collaboration is with influencer Jordyn Mannino which had a constructive affect on her model.

She additionally identified the danger she took by foregoing school to be an entrepreneur was scary however value it as she was supported by her dad and mom who trused that she may make her personal approach. She added that her jewelry model’s launch was a month earlier than she graduated from highschool however she felt content material as she noticed the gross sales numbers.