Is 2024 the yr of Fan Bingbing’s international comeback? |

Is 2024 the yr of Fan Bingbing’s international comeback?

Sizzling on the heels of her appointment as Melaka tourism ambassador in Malaysia in June, Chinese language actress Fan Bingbing celebrated the worldwide launch of her magnificence model Fan Magnificence Diary on Tiktok.

May this be the yr that once-controversial actress makes her international comeback?

Fan Magnificence Diary first launched in 2018 with shops on Tmall, JD.com, and Xiaohongshu with a give attention to skincare and face masks. This yr, Fan Magnificence Diary topped Xiaohongshu’s model checklist through the 618 Procuring Pageant, and its official Taobao flagship retailer was included within the checklist of “High Chinese language Magnificence Manufacturers of 618.” In accordance with stories, in 2023, Fan Magnificence Diary’s GMV surpassed 1.1 billion RMB ($154 million). Learn extra Jing Every day

Gucci, Tiffany, Miu Miu, Prada unveil Qixi Pageant campaigns

As Qixi Pageant, China’s equal of Valentine’s Day, approaches, luxurious manufacturers are unveiling their newest campaigns and collections to seize the hearts and wallets of Chinese language customers.

This yr’s choices showcase a mix of Western luxurious aesthetics and Chinese language cultural parts.

From Gucci’s romantic portrayal of Zhang Linghe and He Cong to Bottega Veneta’s star-studded marketing campaign that includes Zhou Yutong, Mika, and Du Juan, these Qixi campaigns reveal the luxurious trade’s deep understanding of the Chinese language market. Learn extra Jing Every day