Not Simply Theaters – Piracy is destroying OTT Income Too

Piracy turns into a giant headache for each trade. This yr, it’s closely hurting Telugu movies as effectively. Till lately, the pirated print of a film was popping out after 2 or 3 weeks, however now the HD print is popping out on the first weekend, and for a number of movies, it’s arriving on the discharge day night time itself. If we take a look at it, not simply theaters, piracy is destroying OTT income too.

Piracy: A giant challenge for South Indian Cinema

However nonetheless, in all industries, together with Telugu, everyone seems to be speaking about this challenge solely on the launch time of their movie however will not be taking any stand towards piracy as a bunch. Not too long ago, Telugu movies like Sport Changer and Thandel had been affected by piracy, and even a number of famous Malayalam movies turned the victims of it. 

Now a Kerala producer/director/actor, Dileesh Pothan, reveals that the OTT costs are coming down lately due to piracy. It’s the foremost purpose for this, and he additionally talked about a examine that claims in Kerala State the best audiences are watching movies by way of Telegram.

Piracy is the explanation for Malayalam films’ boring OTT Enterprise

The assertion positively makes plenty of sense, as not simply theaters however piracy is destroying OTT income too. On this means, movies are dropping each theatrical and non-theatrical enterprise.

If this challenge continues like this, the movies can’t be sustained in any trade, as it isn’t restricted to any explicit trade, and all cinema industries, particularly South Indian industries, are struggling lots due to this downside.

The movie trade folks ought to unite and discover a everlasting answer to this challenge. Within the Telugu trade, producer Dil Raju mentioned lately that with the assist of the federal government, he’ll begin an initiative towards this, and he additionally talked about that for this, all producers ought to come up in assist of him.