Royal Enfield Expands World Footprint with New Meeting Plant in Bangkok

New Delhi: Royal Enfield, a pacesetter within the mid-size bike section, has opened its first totally owned and operated CKD meeting facility outdoors India in Samut Prakan, Bangkok. This new plant marks a key step within the model’s development in Thailand and the Asia-Pacific area. It underscores Royal Enfield’s dedication to increasing its presence within the area.

Royal Enfield CEO, B Govindarajan, mentioned, “Royal Enfield has been working extensively to develop the middleweight motorcycling section globally. We’ve got seen nice reception from the worldwide viewers who’re searching for bikes which might be accessible and are a novel extension of their persona. We’ve got an evocative vary of bikes throughout numerous platforms catering to our international audiences. Royal Enfield is a really international model and ranks among the many high mid-segment bike manufacturers in markets such because the UK, Korea, Australia-New Zealand, amongst others. Our strategic intent is to have a world enlargement technique of investing in markets with big potential to develop. Thailand meeting plant caters to this imaginative and prescient. We thereby are bringing increasingly bike fanatics to expertise the DNA of Royal Enfield – Pure Motorcycling”.

Royal Enfield CCO, Yadvinder Singh Guleria, mentioned, “With markets just like the Asia-Pacific providing an amazing potential for the mid-size section, it has been our strategic intent to be nearer to those markets and develop the enterprise. This can be a testomony to our dedication to the market potential and the rising motorcycling neighborhood. We’re assured that this facility will assist us develop the mid-segment market right here in Thailand whereas enabling us to effectively cater to the rising demand within the area as effectively”.

The Thai facility is Royal Enfield’s sixth CKD meeting unit worldwide, becoming a member of vegetation in Argentina, Colombia, Brazil, Bangladesh, and Nepal. The 57,000 sq. ft. plant has the capability to provide over 30,000 models yearly, aiming to satisfy demand in Thailand and broaden to close by markets.

Anuj Dua – Asia Pacific, Enterprise Head of Royal Enfield mentioned, “It has been our fixed endeavour to not simply develop however broaden the mid-size bike section in Thailand. Thailand has been a really robust marketplace for Royal Enfield, and has displayed a gentle development trajectory. Our Clients and passionate Communities that exist all through Thailand cherish the possession of the model leading to a development of greater than 150% since our inception right here in Thailand. The numerous topography, tradition and variety of the nation offers the perfect setting for our type of Bikes. Our development over time has been extraordinarily encouraging, be it – community, clients, neighborhood and our portfolio. We stay dedicated to delivering distinctive bikes and experiences that resonate with the Thai using neighborhood. Our strategic initiatives for 2024 and past will additional solidify our place and guarantee a gentle development trajectory.”

Royal Enfield’s premium lineup contains electrical automobiles just like the Flying Flea model, that includes the Basic-styled Flying Flea C6 and Scrambler-styled Flying Flea S6, showcased in Milan. It additionally contains fashions just like the Bear 650, Basic 650, Guerrilla 450 roadster, Hunter 350, Meteor 350, Tremendous Meteor 650, Interceptor 650, Continental GT 650, Shotgun 650, the brand new Himalayan journey tourer, Scram 411 ADV Crossover, Bullet 350, Basic 350, and the brand new Goan Basic 350.