Stephen Chow’s microdrama success drives $5B market increase |

Even trade moguls like Stephen Chow can not resist the profitable attract of the microdrama format. Who can manufacturers accomplice with for achievement?

The microdrama market in China is experiencing unprecedented development, attracting main trade gamers, together with famend Chinese language movie producer Stephen Chow.

His latest foray into mini-drama manufacturing has been met with exceptional success. The hashtag “Stephen Chow’s Microdrama Breaks 1 Million Views After Being On-line One Hour” (周星驰短剧上线一小时播放量破百万) has quickly gained traction, amassing over 35 million views, proving that even trade moguls like Chow can not resist the profitable attract of the microdrama format.

In line with knowledge from iiMedia Analysis, the market measurement for mini-dramas reached 37.4 billion RMB ($5.1 billion) in 2023 and is projected to surpass 100 billion RMB ($13.7 billion) by 2027. Initially well-liked amongst youths in third- and fourth-tier cities, Douyin miniseries at the moment are capturing the eye of viewers in bigger city areas (first- and second-tier) who benefit from the fast-paced, participating storylines.

C-beauty manufacturers have been fast to leverage this pattern, with manufacturers like Kans (韩束) producing spectacular gross sales after collaborating with well-liked microdrama KOLs. Recognized for its “Crimson BB Cream,” Kans topped Douyin’s magnificence model listing for 2023, attaining gross sales of over 3 billion RMB ($417 million).

Kans’ success illustrates the immense alternatives that worldwide manufacturers are lacking out on by not participating with the rising mini-series style. Because the market continues to develop, there’s a clear opening for international gamers to make their mark and faucet into this dynamic phase. Right here, Jing Day by day presents the highest micro drama KOLs making waves on China’s internet and their MIV, or media influence worth.

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